The new rules also impose strict removal obligations. Most notably, takedown of non-consensual intimate images and deepfake pornography no longer depends on a court order; platforms must now remove such content within two hours of notification. Failure to comply can cause platforms to lose their safe harbor protection under section 79 of the Information Technology Act, effectively holding them liable for user-generated content. Additionally, the government issued multiple advisories emphasizing the observance of due diligence obligations under the IT Act and IT Rules to address synthetic content, creating a robust legal shield for victims.
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The deepfake crisis represents a fundamental challenge to online safety in India and around the world. The technological genie is out of the bottle—AI tools are here to stay—but societies can adapt by enforcing strict laws, building public awareness, and holding platforms accountable. The new rules also impose strict removal obligations