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| Week | Goal | Deliverable | KPI | |------|------|-------------|-----| | | Brand Foundations | Manifesto, media kit, logo + color palette | Completed assets | | 3‑4 | Platform Setup | YouTube channel, TikTok profile, Discord server, newsletter sign‑up landing page | 500 email sign‑ups | | 5‑6 | Content Bank | Produce 6 YouTube videos (3 tutorials, 3 “story” vlogs) + 12 TikTok clips (repurposed). | 30 k total views | | 7‑8 | Launch Push | Premiere first video, run a 48‑hr ad boost, cross‑post on Instagram. | 2 k new subscribers | | 9‑10 | Community Activation | Host first live‑casting, start Discord contests. | 200 Discord members | | 11‑12 | Monetisation Test | Affiliate links in description, pitch 2 brands for sponsorship. | $150 affiliate revenue, 1 sponsorship secured | | 13‑14 | Review & Iterate | Analyze analytics, A/B test thumbnails, refine posting schedule. | ↑10 % avg. watch time | | 15‑16 | Scale Up | Produce 2‑week batch of content, launch Patreon tier. | 50 Patreon patrons | | 17‑18 | Expand Reach | Guest on a related podcast, collaborate with another maker. | 5 k referral traffic | | 19‑20 | Consolidate & Plan used by modern global video streaming networks If
: Continued expansion into diverse series such as "SexArt," indicating a move toward more cinematic adult media. "Woodman Casting X" Liz Ocean - Budapest (Hungary) - IMDb | 200 Discord members | | 11‑12 |
| Element | What to Define | Why It Matters | |---------|----------------|----------------| | | “Turn everyday wood‑craft into share‑worthy stories” (or whatever your true purpose is) | Guides every creative decision and keeps messaging consistent. | | Target Persona | • The Maker – 25‑45 yr, DIY‑enthusiast, hobbyist, small‑shop owner. • The Story‑Seeker – 18‑34 yr, binge‑watcher of “craft‑meets‑culture” shows. • The Brand Partner – boutique retailers, tool manufacturers, eco‑goods brands. | Knowing who you’re talking to shapes tone, platform, length, and visual style. | | Voice & Tone | Warm, hands‑on, slightly witty, eco‑conscious. | Consistency builds trust and recognisability. | | Value Proposition | “From raw timber to viral moments – we show the magic behind the grain, and we help creators monetize it.” | The elevator‑pitch you’ll use in every outreach. |