| Platform | Focus | Content Length | Originality | |----------|-------|----------------|--------------| | | Aggregated viral + originals | Short (1–15 min) | Medium | | Hiru TV App | Full TV episodes | Long (20–60 min) | High (TV) | | Derana YouTube | Clips & shows | Medium (10–30 min) | High | | TikTok Sri Lanka | User short vids | Very short (15–60 sec) | Low (meme-based) |

Streaming Platforms: Local services are now competing with international giants by offering Sinhala and Tamil exclusive content. The Future of Content Creation