If any menu still shows Chinese characters, repeat Phase 3 or clear the NVRAM using the FACTORY_RESET jumper (see manual p. 24).
If you are looking for a way to watch this with English text, your best bet is searching for "HTMS-098 subtitles" rather than an "install" package. (WAAA-501) => Mei Itsukaichi - Facebook htms098 english install