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During live performances, Bridgette & Johnny explicitly incentivized crowds to film specific segments, tag their social handles, and use specific hashtags. They then re-purposed this content for their stories, generating an organic cycle of social proof.

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In 2024, they partnered with BetterHelp , HelloFresh , and Audible — but with a twist. Instead of reading scripts, they turned each ad into a mini-sketch. One Audible ad about “relationship audiobooks to fix Johnny” went viral with 8 million views. Social Media Content & Highlights (2024) Brigette Pheloung

They’ve leaned into "GRWM" (Get Ready With Me) style videos that discuss the pressures of fame, mental health, and the realities of maintaining a partnership in the public eye. They’ve leaned into "GRWM" (Get Ready With Me)

Following this, her career focused on establishing herself as a full-time digital creator.