: Wellness movements are shifting from weight loss to functional "primal fitness" inspired by ancient Indian wrestling and yoga. 4. Digital & Social Connectivity
Who is your ? (e.g., global diaspora, non-Indians, Gen Z) : Wellness movements are shifting from weight loss
India has the largest vegetarian population in the world, but the definition of "veg" changes every 100 kilometers. A Jain lifestyle (no root vegetables) is different from a typical Gujarati thali (which includes root veg). A Bengali lifestyle (massive fish consumption) is different from a Kashmiri Pandit lifestyle (lamb heavy). : Wellness movements are shifting from weight loss