Succeeding in the era of Metamarketing requires a fundamental shift in how engagement is measured and delivered. Create Immersive Brand Worlds
In the 6.0 era, marketers must navigate the (physical + digital) world, utilizing the Metaverse, Augmented Reality (AR), Virtual Reality (VR), and the Internet of Things (IoT) to create a seamless, multi-sensory customer journey. The Core Pillars of Metamarketing kotler marketing 6.0
, authored by the "father of modern marketing" Philip Kotler alongside Hermawan Kartajaya and Iwan Setiawan , introduces metamarketing —a paradigm where physical and digital realities completely fuse to provide seamless, multisensory customer experiences. Published by Wiley , this core blueprint shifts focus from omnichannel delivery to total digital-physical convergence, mapping how brands can build deeper human connections using spatial computing, extended reality (XR), and the metaverse. The Evolution: From Product Centricity to Metamarketing Succeeding in the era of Metamarketing requires a
