By Philip Kotler Ppt Chapter 1 — Principles Of Marketing

Requires deep consumer research; sometimes hard to implement if customers don't know what they want.

Marketing strategy should deliver value to customers in a way that maintains or improves both the consumer’s and society’s well-being. principles of marketing by philip kotler ppt chapter 1

The Chapter 1 PPT outlines five competing concepts that guide a company’s marketing efforts. Understanding the progression from the first to the last is key to grasping the evolution of marketing thought. Requires deep consumer research; sometimes hard to implement