Supernatural beliefs run deep in Indonesian culture. Consequently, horror content is immensely popular. Channels dedicated to exploring haunted locations, sharing ghost stories (called Podkesmas or Jurnal Risa ), and conducting live paranormal investigations consistently top the trending charts. 4. "Dangdut Koplo" and Cover Music Videos

Interestingly, the survey data also revealed that bucked the downward trend, growing from 1.07% in 2024 to 2.19% in 2025, while Viu saw a contraction from 1.26% to 0.65%. The highly competitive nature of the market underscores the challenge of retaining subscribers in an environment of high volatility and intense rivalry among local and global players.

The way Indonesians consume video content has shifted dramatically. According to an APJII 2025 national survey involving 8,700 respondents across 38 provinces, , with 65.05% of respondents citing it as their preferred video platform. The gap between YouTube and other platforms is substantial, reflecting the deep integration of the platform into daily digital life.