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At the peak of her digital modeling career, Pui Yi transitioned into the premium subscription space, utilizing platforms like OnlyFans and independent pay-per-view (PPV) sites. Content Control and Monetization
In October 2024, she performed at the prestigious music festival alongside fellow DJ star, DJ Soda, further solidifying her place in the international music circuit. She also tried acting, making her film debut in the Malaysian horror thriller Pulau , which was embroiled in controversy over its allegedly "soft porn" content.
Her early career pivot toward glamour photography was catalyzed by a major personal crisis in 2019. After sending her laptop for repairs, her private photographs were stolen, and she faced an extortion attempt demanding RM50,000. Instead of succumbing to the blackmail, Pui Yi reclaimed control over her image by choosing to monetize her risqué content on her own terms. This definitive shift to bold, provocative imagery caused her social media following to skyrocket, making her the most followed Instagram model in Malaysia, eventually eclipsing 22 million followers.
