While creators exercise —earning from brand collaborations and platform monetisation—they often do so within a structural frame that rewards visual appeal. The “playful” narrative provides a protective veneer , allowing women to present themselves as innocent entertainers rather than overtly sexualised objects, thereby mitigating potential moral policing (Yusof, 2018).
Two coders achieved (high reliability).
, these are often montages of short clips showing young women performing popular dances or trending challenges. Niche Interest Groups : Titles like this are common in community groups (e.g., on video title koleksi awek melayu cantik main
: Gabungan visual yang menarik dan bakat seni muzik yang tinggi sentiasa mendapat tempat di hati netizen kerana ia menenangkan dan menghiburkan. thereby mitigating potential moral policing (Yusof