To give you a taste, consider this translated passage from a viral titled "Vilakku Velichathil Avan" (Him in the Lamp’s Light):
Set in a traditional ancestral home in Madurai, two childhood rivals are forced to share a roof during a monsoon season, only to realize that the heat between them is more intense than the summer they left behind.
Plots frequently start with a traditional wedding, showing how love blossoms after marriage.