: General cybersecurity trends in 2025–2026 show an increase in third-party data breaches affecting major brands, though Pilsner Urquell has not been officially named in a recent major breach of this type.
When a high-profile marketing campaign like Pilsner Urquell's is compromised, the negative consequences ripple across multiple departments.
Pilsner Urquell previously underwent a comprehensive infrastructure audit conducted by Kaspersky Lab . This proactive measure was taken to identify and mitigate risks to their industrial processes and digital presence.
In March 2021, Molson Coors (the owner of Pilsner Urquell at the time) suffered a major "cybersecurity incident" that paralyzed its global systems.
Catching continuous streaks of bottles triggers "rewards," prompting the selection of three on-screen models to progressively remove layers of clothing. The Built-In "Impossibility" Wall