In the updated construction, curved elements extend slightly past the baseline and cap-height grid lines. Without this "overshoot," circular elements would visually appear smaller than flat elements of the exact same height. Visual Weight Balance
: Create complex mood boards to visualize the ideal customer's world before designing anything. Iterative Sketching thefutur logo design construction updated
used in the Futur wordmark, or are you more interested in the business strategy behind their rebranding? Logo Design Process From 2 Professionals Ep. 8 In the updated construction, curved elements extend slightly