Many music videos, particularly in the hip-hop and pop genres, feature scenes or choreographies that highlight the buttocks, often wearing revealing clothing. Artists like Nicki Minaj, Cardi B, and Megan Thee Stallion have built parts of their personas and visual aesthetics around body confidence, including their buttocks.
The ubiquity of ass worship in media has sparked intense debate among sociologists, media theorists, and feminists. The discourse generally splits into two major viewpoints: