Indonesians increasingly prefer local over-the-top (OTT) content, though Korean and global titles remain highly competitive. ContentAsia Most-Watched Movies & Series (2025-2026): " (Visinema Studios):
However, the most fascinating development is the rise of streams. Indonesian streamers play obscure Japanese RPG Maker horror games (like IB or The Witch’s House ) but overlay their commentary with Banyolan (comedy). The result is a unique genre where the audience is both terrified and laughing hysterically.
Shoppable content has blurred the lines between entertainment and commerce, with live streams on TikTok and Shopee acting as a major source of engagement. Influencer Trends and Content Strategies