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You cannot discuss without mentioning the Korean wave (Hallyu). However, Indonesia has localized it. Korean variety show formats (like Running Man ) have been remade with Indonesian hosts. K-Pop dance cover videos are a massive sub-genre of popular videos. But interestingly, Indonesia is now exporting its own flavor back—some Indonesian horror soundtracks are being remixed by Korean producers, creating a cross-pollination of pop culture.
Despite the growth of the Indonesian entertainment industry, there are several challenges that need to be addressed. These include:
Different platforms cater to distinct tastes within the Indonesian demographic, creating a diverse video ecosystem. YouTube: The King of Long-Form and Reality Content