Logo Modernism is an unprecedented catalog of modern trademarks. Published by Taschen, this massive volume focuses on the golden age of graphic design from 1940 to 1980. Author Jens Müller examines how modernist attitudes shaped the visual landscape of corporate identity. The Core Concept of Logo Modernism
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The Legacy of Mid-Century Design: Exploring Logo Modernism by Jens Müller The Core Concept of Logo Modernism While it
Logo Modernism is celebrated not just for its vast content, but for its meticulous organization. Müller categorizes the thousands of logos into three distinct design approaches, allowing readers to study the structural grammar of Modernist identity design: 1. Geometric
Logo Modernism , authored by Jens Müller and published by Taschen, is one of the most celebrated books in the history of graphic design [1, 2]. Spanning the golden era of modernism from 1940 to 1980, this massive visual archive documents the birth of the corporate identity [2, 3].