If you sell in a crowded niche (like fitness, SaaS, or agency services), stop shouting bigger claims. Define the unique framework, technology, or step-by-step process that makes your solution work where others fail.
A saturated market is a signal, not a barrier. It means you need more sophisticated advertising, not to give up. Analyze the level of sophistication in your market and craft a strategy one step ahead of the norm. eugene schwartz breakthrough advertising pdf 11 2021
The most foundational lesson in Schwartz’s book contradicts what most amateur marketers attempt to do. Schwartz states that a marketer cannot create desire for a product. Instead, the desire already exists within the hearts and minds of millions of people. If you sell in a crowded niche (like
Name the symptom or the pain point in the headline. Validate their struggle before introducing the concept of a cure. V. Unaware It means you need more sophisticated advertising, not