Consumption patterns are moving away from passive viewing toward interactive and social-led engagement. Perspectives: Global E&M Outlook 2025–2029 - PwC
In the modern era, the landscape of has shifted from a one-way broadcast to an immersive, 24/7 ecosystem. What used to be defined by a few major television networks and film studios is now a vast, fragmented universe where the line between creator and consumer has almost entirely disappeared. The Shift from Traditional to Digital First