The explosive popularity of these runway events is heavily intertwined with digital media and global viral culture. Multi-platform digital broadcasting has allowed independent Asian fashion weeks and specialized intimate apparel expos to reach millions of global viewers instantly.
By showcasing these collections on high-profile runways, the industry is proving that regional design houses are fully capable of setting global trends. The influence travels both ways, forcing legacy international brands to rethink their marketing, sizing, and casting choices on a global scale. A Bold Future for Intimate Fashion asian lingerie catwalk 2