"Last month, our beta test saved one client $1.2 million. We are raising capital to take this national. We’re offering three seats at the table. Two are already spoken for."
Here is how you start immediately:
By "frame stacking"—using multiple frames simultaneously—you keep the target's brain off-balance, preventing them from settling into a defensive analytical mode. "Last month, our beta test saved one client $1
Don't be passive. Set the context and maintain control of the conversation. "Last month, our beta test saved one client $1
Because this method is counter-intuitive, people often try it and fail. Here is how to avoid the pitfalls: "Last month, our beta test saved one client $1