Music and lifestyle are intertwined. The rise of Punjabi and Haryanvi rap (Divine, Badshah) has created a distinct streetwear style: oversized jerseys, gold chains, and Kolhapuri chappals . This is the lifestyle of the urban poor and the aspiring middle class.
You cannot write about Indian culture today without addressing the smartphone. India has the cheapest data rates in the world. The "Bharat" (rural India) is now on Instagram. Music and lifestyle are intertwined