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A major player in the regional OTT space, ShemarooMe has solidified its position by acquiring the entire content library of its competitor, OHO Gujarati. This landmark deal added over 30 original Gujarati web series, featuring more than 450 actors, to its already extensive catalogue. The acquisition included critically acclaimed titles like Vitthal Teedi , starring the renowned Pratik Gandhi, which is set to be a major draw for the platform. This consolidation reflects a maturing market where platforms are competing for high-quality, original storytelling. The pipeline from digital creator to film star,
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