Sell To Survive The Closers Survival Guide By Grant Cardone.pdf !link!

What I appreciate most about this book is its focus on the "survival" aspect of sales. Cardone doesn't sugarcoat the challenges that sales professionals face, and he offers practical advice on how to overcome them. He also shares his own experiences and lessons learned throughout his career, making the book feel more like a personal coaching session than a dry instructional manual.

Stop saying, "Let me know if you have any questions." Start saying, "I need your credit card to lock this in." The closer controls the transaction, the survivor begs for the order. What I appreciate most about this book is

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A recurring theme in Sell to Survive is the neutralization of price objections. Cardone argues that price is rarely the real objection—it is usually a smokescreen for a lack of value or a lack of trust. The guide instructs the salesperson to never flinch at price. If you believe your product is expensive, the customer will believe it is expensive. If you believe it is an incredible investment, the customer will believe it is an investment. The survival of the deal depends on the salesperson's unshakeable conviction in the price. If you share with third parties, their policies apply

One-page call checklist

Don't try to learn all 126 closes at once. Select the five "Money Closes" and the five "Objection Handlers." Write them on index cards (or save them in a note on your phone). Practice them until they sound natural. The PDF format is excellent for this, as you can copy and paste the scripts into a portable document for quick reference on your phone during calls.