(PDF) Social Media as a New Trend in Sri Lankan Digital Journalism

These digital stars are unique because they maintain high accessibility. A fan can comment on their video and receive a reply. They appear at local fairs and shopping malls, not just at red-carpet events. This proximity has made them more influential than traditional TV anchors. Brands have taken note; it is now common to see Jilhub actors endorsering everything from roti flour to telecom data packages.

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