More importantly, Facebook no longer solely relies on easy-to-fake signals. In 2026, the platform rolled out the UTIS (User True Interest Survey) model, which directly asks users how much they like a piece of content. This means your content's success is no longer based on easy, "low-effort" clicks (like a simple like), but on whether it genuinely engages a user's real interests.

This is arguably the cheat for getting likes on a brand new page. It relies on social proof.

Your Facebook page is your landing page. If it looks unprofessional, users will leave without liking it. Treat your profile optimization as your first growth hack.

Attract new customers, build your brand and grow sales by boosting your Facebook posts. Why you're seeing this ad unit

tools to ensure compliance with native content policies and avoid accidental flags. Incentivize Engagement (Carefully)