Competition from Korean entertainment—particularly K-pop and K-dramas—continues to shape Japan's strategic calculations. Japan remains the world's second-largest K-pop market, though its share has declined from 8.44% to 7.41%, a shift analysts interpret as market maturation rather than contraction. The success of K-pop has arguably benefited Japanese music by normalizing Asian pop on global platforms, but it has also created clear benchmarks against which J-Pop's global performance is measured.
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