The Nature Of Human Values. New York [extra Quality] Free Press - Rokeach M. -1973-.

The most enduring contribution of the 1973 text is the division of human values into two distinct categories, each containing 18 core items. Terminal Values

Social psychologist published a landmark book in 1973 titled The Nature of Human Values (New York: Free Press) . This book changed how scientists study human behavior, beliefs, and culture. Before this work, people thought values were too abstract or messy to measure. Rokeach proved that values could be defined, grouped, and tested with precision. What Are Values? The most enduring contribution of the 1973 text

Values are organized into hierarchical systems (value priorities). and culture. Before this work