Humorous commentary on strict professors, group project struggles, and the trials of dating in college. Why the Category Commands High Engagement

There is a strong, growing emphasis on sustainable fashion, with many creators promoting thrifting and ethical brand shopping over fast fashion.

Pure entertainment drives the viral nature of this category. College campuses provide the perfect backdrop for collaborative content.

College students in India are known for maximizing style on a minimal budget. Fashion vlogs within this category are immensely popular for their practical advice.