The primary goal is to teach you how to build a "Grand Slam Offer" to free yourself from price wars, command premium prices, and make sales feel easy.
Reversing the risk so heavily in the buyer's favor that the guarantee itself becomes a massive marketing hook. Alex Hormozi - -100m Offers -eBook- PDF
A single bonus should ideally address a specific objection the prospect has about the core offer. The primary goal is to teach you how