Trailers for movies like Thug Life (2025) or Coolie (2025) consistently dominate YouTube trends, racking up millions of views in a single day.
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Modern fans demand more than the poster. A 30-second "Glimpse" video or a "Making of" video often gets more views than the actual trailer. For example, the BTS of Jailer 's "Hukum" song went viral for its choreography and Rajinikanth’s energy on set. Trailers for movies like Thug Life (2025) or
Songs like "Rowdy Baby" (from Maari 2 ), featuring Dhanush and Sai Pallavi, smashed records by crossing over 1 billion views, celebrated globally for its intricate choreography. Similarly, tracks by Anirudh Ravichander for movies like Vikram , Jailer , and Leo dominate short-form video algorithms for months after release. High-Octane Teasers and Trailers For example, the BTS of Jailer 's "Hukum"
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