If you trace the logos in Müller’s book, you will almost always find a strict grid system underneath. This mathematical precision creates a sense of balance and permanence that "organic" shapes often fail to achieve. It teaches designers that intuition works best when backed by structure.
: Features an introduction by author Jens Müller on the general history of logo design and an essay by R. Roger Remington on the intersection of modernism and graphic design. Multilingual Text