The way women are represented in media has been a topic of discussion for decades. The portrayal of women in various forms of media, including film, television, and online content, has a significant impact on societal attitudes and perceptions.

These creators are as diverse as their younger counterparts. They produce everything from luxury fashion hauls and skincare routines to day-in-the-life vlogs, political commentary, and fitness challenges. Lillian Droniak, a 95-year-old TikTok sensation known for her snarky dating advice, has amassed nearly 15 million followers. In India, a growing community of over-50 creators, many of them retired professionals, are turning their lived experience into content about food, faith, fitness, and travel. They challenge the idea that relevance has an age limit. For many, this is not about financial necessity but a form of self-expression and a way to push back against the "youth-obsessed, anti-aging culture".