| Content Category | Top Performing Platform | Estimated Engagement (Global) | Dominant Demo | | :--- | :--- | :--- | :--- | | Short-form Video | TikTok / Reels | 45 Billion views | Gen Z (16-24) | | Long-form Streaming | Netflix / YouTube | 1.2 Billion hours | Millennials (25-40) | | Live Gaming | Twitch / Kick | 150 Million hours | Gen Z / Gen Alpha | | Audio (Podcasts/Music) | Spotify / Apple | 600 Million streams | All (25-50) |
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In a landmark move for the media landscape, the FCC officially approved the merger between Paramount Global and Skydance Media | Content Category | Top Performing Platform |
This specific date marks a major hub for cinematic and gaming releases, particularly within the Marvel and gaming ecosystems. Can’t copy the link right now
On July 25th, major platforms saw a decline in "general entertainment" and a spike in niche verticals. Cooking streams on Twitch (known as "Food & Drink" category) outperformed some IRL (In Real Life) categories. This suggests that by mid-2024, audiences were tired of algorithm clutter and sought curated, hobby-specific content.
🎮 Kunitsu-Gami: Path of the Goddess drops tomorrow – early reviews call it a visual masterpiece. Demo available now.