Rose transitioned from reality star to entrepreneur by founding SHAGMAG , a digital publication that modernized the classic men’s magazine format for the social media generation. The brand capitalized on high-energy, provocative stunts to drive traffic.
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Beyond her modeling career, Julia Rose has explored various entrepreneurial ventures, further cementing her status as a savvy businesswoman. She has launched her own clothing line, offering fashion-forward pieces that reflect her personal style. Additionally, Julia has collaborated with beauty brands, promoting products that align with her values and contribute to her overall wellness routine.
By launching , a digital publication that flipped the traditional adult-magazine format on its head, Rose transitioned from a reality star into an independent media mogul. Her viral publicity stunts—such as the infamous 2019 World Series backdrop appearance—were calculated business moves designed to drive massive traffic directly to her independent platforms.
: "The Jake Paul Effect: How Julia Rose became a staple of celebrity news." The Content
