In 2026, 60-70% of social calendars are expected to be short-form, but this is increasingly blended with "full" or longer-form storytelling to drive higher watch time.
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The 1990s and 2000s saw a resurgence in Marathi cinema, with films like "Asa Mi Asa Tee" (1997), "Barklya De Bava" (1998), and "Savitri" (2001). This period is often referred to as the Golden Era of Marathi cinema, as it witnessed a shift from traditional mythological and social dramas to more contemporary themes and storytelling. In 2026, 60-70% of social calendars are expected