The goal is not to go viral. The goal is to be relevant . When a recruiter, a client, or a future boss looks you up, you want them to find a coherent, intelligent, and relatable human being who knows their stuff.
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When creating social media content, consider the following: The goal is not to go viral
In the last decade, platforms such as LinkedIn, Twitter (X), Instagram, and TikTok have evolved beyond social interaction to become essential tools for talent acquisition and career advancement. A 2023 survey by CareerBuilder found that 70% of employers use social media to screen candidates before hiring, and 57% have found content that caused them not to hire a candidate. Conversely, 47% have found content that led them to hire a candidate (CareerBuilder, 2023). This dichotomy underscores a central tension: social media content is no longer private; it is a public professional artifact. : Evidence that you genuinely care about your
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