The vast majority of Indonesians access the internet exclusively through smartphones.
Indonesia is the largest streaming market in Southeast Asia, with total SVOD (subscription video-on-demand) subscribers reaching 4.9 million in 2024 and total OTT video revenues hitting $552 million. This growth has been driven by an explosion in both international and local platforms competing for viewers' attention. While global giant Netflix holds a dominant 52% share of viewing time and 42% of revenue, local platforms have carved out significant niches. The vast majority of Indonesians access the internet
What is the for this article? (e.g., marketers, general public, international viewers) What is the preferred word count or length constraint? Are there specific creators or channels you want featured? While global giant Netflix holds a dominant 52%
Whether it’s a heart-wrenching scene from Layangan Putus or a 15-second clip of a cat wearing a sarong in Bandung, Indonesian entertainment has never been more accessible. The old guard of TV is adapting, but the real stars are the creators holding their phones sideways (or vertically) on the streets of Jakarta and Surabaya. Are there specific creators or channels you want featured
The Indonesian film industry is experiencing a "Golden Age," marked by international recognition and a surge in local horror and action movies.
Indonesian entertainment has transitioned rapidly from traditional television (sinetron) to digital-first platforms. Today, content creators and media companies compete for the attention of a young, mobile-centric audience that consumes hours of video content daily.